Introducing Meta Verified for businesses.
Establish your brand, get discovered and build more confidence with your customers when you sign up for our new subscription toolkit that includes a verified badge, access to account support, impersonation protection and features that help you stand out on Instagram and Facebook.
I’ve had a pleasure to work with multiple cross functional teams to announce one of most exciting initiative for advertisers to get verified.
After numerous iterations of the creative, we’ve landed on a simple approach where we’re showcasing multiple examples of small businesses in the hero. With the dynamic composition, we’re carrying the excitement of the launch and making the content relatable to our audience. Our marketing strategy rests a lot on making the contents relevant to our small business audience, so the landing page heavily relies on the contents that explain the benefit of the badge subscription.
Meta Verified for businesses is currently being launched in segments across a number of countries and Mark Zuckerberg has announced the launch of the product at Meta’s Conversations Conference in Mumbai. We are expanding the campaign as we’re opening up to more countries and also as we expand to WhatsApp in the future.